Making It Work
Philadelphia 15 conference
May 5-7 2015

Wednesday, May 6

Content Strategy

10.15 am - 11.00 am
Managing the Politics of Content - Speaker: Hilary Marsh (USA), Content Strategist
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11.15 am - 12.00 am
Prioritizing Content Strategy Projects So Your Users and Business Win - Speaker: Sara Walsh (USA), Motorola
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1.00 pm - 1.45 pm
Who put their technology in my content strategy? - Speaker: Meghan Walsh (USA), Marriott
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3.15 pm - 4.00 pm
Why does content attract strategists? - Speaker: Stephen Emmott (UK), J. Boye
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4.15 pm - 5.00 pm
Marketing and Strategy and Bears... oh my! - Speaker: Marli Mesibov (USA), Content Strategist
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Digital Leadership

10.15 am - 11.00 am
10 Top Tips for Digital Transformation - Speaker: Rob Gethen (UK), Southbank Centre
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11.15 am - 12.00 am
Everyone Owns Digital - Speaker: Jonathan Sullivan (USA), Health Management Academy

1.00 pm - 1.45 pm
3M: Using Digital Asset Management to Touch Customers Around the Globe - Speaker: John DeMarco, Manager Enterprise Content Excellence, 3M
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3.15 pm - 4.00 pm
Moving Away from Content as a Liability - Speaker: Kristina Podnar (USA), ActiveStandards
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4.15 pm - 5.00 pm
Open Up: how to digitise democracy - Speaker: Tracy Green (UK), Parliament
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Intranet & Digital Workplace

10.15 am - 11.00 am
Transforming 3 intranets into a mobile digital workplace - Speaker: Kirsten Culbertson (USA), The Children's Hospital of Philadelphia
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11.15 am - 12.00 am
Wrestling the Intranet uber-challenges, making progress - and staying sane - Speaker: Lau Andreasen (DK), J. Boye

1.00 pm - 1.45 pm
How to make your intranet trustworthy - Speaker: William Amurgis (USA), NetJets

3.15 pm - 4.00 pm
Transforming Culture Key to Company Turnaround - Speaker: John Buchholz (USA), Pitney Bowes

4.15 pm - 5.00 pm
Information Management to Information Governance - Speaker: Jed Cawthorne (Canada), BMO Financial Group


Marketing Transformation

10.15 am - 11.00 am
Marketing Mindsets: Direct Response vs. Relationship Marketing - Speaker: Martin Weinberg (USA), Friendly Planet Travel
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11.15 am - 12.00 am
A cupcake audible: making halftime adjustments for the big game - Speaker: Mari Luangrath (USA), Social Media Expert
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1.00 pm - 1.45 pm
Digital Transformation – It’s all about the Business - Speaker: Thomas Smith (USA), Tahzoo
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3.15 pm - 4.00 pm
A roadmap for marketing transformation - Speaker: Lars B. Petersen (Denmark), Sitecore
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4.15 pm - 5.00 pm
Preparing for data-driven marketing - Speaker: Malini Doddamani


Thursday, May 7

Customer Experience Design

10.15 am - 11.00 am
So you think you need a User Experience team? - Speaker: Shawn Berven (USA), Johnson & Johnson

11.15 am - 12.00 am
Caring for Experiences – because like puppies, they’re for life, not just for Christmas - Speaker: Richard Dalton (USA), USAA

1.00 pm - 1.45 pm
Websites and Assistive Technology - Speakers: Kevin Rydberg (USA), Siteimprove & Keith Bundy (USA), Dakota State University

3.15 pm - 4.00 pm
Mythbusting: The Pursuit of Value and Delight in Experience Design - Speakers: Vincent Matyi (USA), ZS Associates & Melissa Visintin (USA), ZS Associates

4.15 pm - 5.00 pm
Balancing Consistency and Disruption in your User Experiences - Speaker: Dan Lewis (USA), Judge Group


Digital Leadership

10.15 am - 11.00 am
Four Steps to create a self-service web site that works - Speaker: Marcy Goode (USA), Pitney Bowes
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11.15 am - 12.00 am
Surfacing the tragic mistakes to avoid - Speaker: Jake DiMare (USA), Agency Oasis
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1.00 pm - 1.45 pm
Enterprise eService Solution Delivery in a Global Environment - Speakers: Dan Backhaus (USA), Delaware Consulting, Timothy Steleman (USA), Delaware Consulting & Phil Myers (USA), Lenovo
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3.15 pm - 4.00 pm
Designing Data-Inspired Digital Experiences - Speaker: Sean Wood (USA), IHG
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4.15 pm - 5.00 pm
Translating Innovation - Speaker: Rose Cameron (USA), Penn State University
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Intranet & Digital Workplace

10.15 am - 11.00 am
Where do you do it? - Speakers: Lesley Crook (UK), GlaxoSmithKline & Matt Bartow (USA), GlaxoSmithKline

11.15 am - 12.00 am
​Three ways you can rock at employee engagement (like Sage) - Speaker: Karen Hamilton (USA), Sage Software
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1.00 pm - 1.45 pm
Listen to your Users: Building an Intranet using “User Centered Design”, a Novartis Case Study - Speaker: Marek Nowakowski (USA), Novartis
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3.15 pm - 4.00 pm
Empowering Search to Drive Intranet Adoption - Speaker: Nate Green (USA), Intermountain Healthcare

4.15 pm - 5.00 pm
Minimalize your Intranet Content - Speaker: Andy Jayne (USA), Cigna
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Social Business

10.15 am - 11.00 am
Size really doesn’t matter – The Value of Customer Communities - Speaker: Michael Dieterle (USA), RES Software
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11.15 am - 12.00 am
Community and Events and Gamification… Oh Yes! - Speaker: Todd Moran (USA), Schneider Electric
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1.00 pm - 1.45 pm
How to Measure and Benchmark your Enterprise Social Network - Speaker: Rachel Happe (USA), Community Roundtable
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3.15 pm - 4.00 pm
Selling the Shift: How to Effectively Navigate Change Management - Speaker: Kirsten Laaspere (USA), Fidelity
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4.15 pm - 5.00 pm
Taking the Complexity Out of Enterprise Social Business Transformation - Speaker: Gary Liu (USA), Unisys
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