Making It Work
Philadelphia 15 conference
May 5-7 2015

Thomas SmithThomas Smith (USA)

Senior VP for Industry Solutions, Tahzoo



Tom serves as the new Senior Vice President of Industry Solutions at Tahzoo. In his role, Tom is responsible for delivering technology based marketing solutions to clients across a wide spectrum of industries. His goal is to help clients grow their business by leveraging the wide array of services provided by Tahzoo.

Tom has over 20 years of experience in marketing and began his career with General Electric in one of their management development programs. Tom held a variety of positions in sales, marketing and account management within GE Card Services. After spending over 10 years working directly with retailers maximizing the value of their private labeled credit cards, he started with Transamerica in 2001, in their Consumer Direct marketing division. Tom progressed through a variety of marketing positions and was responsible for executing TV, direct mail, telemarketing and online promotions. Starting in 2008, Tom was exclusively focused on emerging technology and developing digital marketing strategies to drive direct to consumer sales through the ecommerce channel. His vision and leadership drove significant investments in digital technology and "first to market" solutions for Transamerica.

Tom earned a Bachelor of Arts degree in Economics with a Minor in Philosophy from Bucknell University in Lewisburg, PA.

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