Making It Work
Philadelphia 15 conference
May 5-7 2015

Cathy McKnightCathy McKnight (CA)

Partner, Principal Analyst, Digital Clarity Group
  • Founding partner and Principal Analyst with Digital Clarity Group
  • Have contributed strategically to more than 50 web and intranet sites for companies around the world
  • In her spare time she is a runner, yogi, gardner, amateur photographer, wife, and mother of 4 - a girl, a boy and two black labs
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Biography

A founding partner with Digital Clarity Group, Cathy has a passion for working with clients to maximize their potential for success and profitability by helping them find the right-fit digital technology to help maximize their online engagement and efficiencies, within and outside the firewall. From web content management (WCM) to social to marketing automation platforms, Cathy helps clients understand the value of their online technology and put it to use to embrace their digital transformation from being information based to engagement focused. As an analyst, consultant, strategist, speaker, and writer on topics related to digital content technology, employee engagement, and social media, Cathy is a strong advocate of the concepts of communities both within and around the enterprise. A hybrid with deep experience in consulting, communications, and project management Cathy has provided internal web strategies and implementation roadmaps to dozens of companies from Fortune 100 to not-for-profits that led to successful intranet and portal solution implementations.

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